The Election Commission of India has reportedly partnered with Bollywood actor Ayushmann Khurrana to promote voter participation among young people ahead of the 2024 Lok Sabha Elections. Khurrana’s involvement aims to inspire and motivate the youth to exercise their right to vote. As part of the collaboration, Ayushmann Khurrana will leverage his influence and reach to encourage and educate young voters about the importance of casting their ballots. The EC’s initiative seeks to increase voter turnout among the youth demographic and foster a sense of civic responsibility.
Ayushman Khurana received commendation from Santosh Ajmera, Director of Voter Education at the Election Commission of India, New Delhi, for his essential pro bono help of the recent ECI campaign TVC, which addressed concerns of urban and youth apathy in voter engagement. He says, “The film while a commentary on individual behavior whereby, voting day is often considered as a holiday with 100s of excuses offered for not to vote, Ayushmann Khurrana, gives out a beautiful message and a single reason of why one should vote. His act is highly convincing and impactful and resonates well with his followers, mostly the younger generation. ECI has tried to utilize Ayushmann’s potential and reach to inspire and mobilize youngsters towards voting, as an important democratic exercise and duty towards the future.”
With Ayushmann Khurrana onboard, the Election Commission aims to amplify its efforts to engage and mobilize young voters across the country during the upcoming Lok Sabha Elections in 2024.
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