On his 42nd birthday on September 28, 2024, Bollywood actor Ranbir Kapoor surprised fans by announcing the launch of his fashion and lifestyle brand, ‘ARKS.’ The brand, named after his initials, promises to offer a stylish range of clothing and lifestyle products. Ranbir, known for his impeccable fashion sense, is taking his passion for fashion to the next level with this new venture.
“Meet the founder. He’s not on social media.” was the description for the brand’s first post on its official Instagram profile. ‘He doesn’t use social media’ adds the quirk in the video. In the brand launching video, Ranbir was shown laying in a meadow and creating his brand’s emblem by tracing constellations. There are already 15,000 followers on the page (as of posting). There are no accounts that the page follows. Actress Alia Bhatt, who is married to Ranbir, responded to the video by posting fire emojis in the comments. “Good luck (heart emoticon),” his mother, the seasoned actress Neetu Kapoor, commented.
After posting the video on his Instagram Story, Karan Johar also added his comment, “You’ve seen the actor brilliance and the movie star enchantment…. Now explore the realm of Ranbir’s stylish lifestyle… Watch this space and stay tuned for more @arks.”
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