Vishesh Bhatt, the filmmaker from Vishesh Films, recently opened up about his decision to approach the court over a dispute concerning the title “Aashiqui.” He revealed that the family was worried about the iconic brand name being used inappropriately, which led them to take legal steps to protect its legacy.
Vishesh Bhatt recently said in an interview, “There were a lot of unsolicited people, the wrong kind of people across the country and everywhere, who are misusing the brand ‘Aashiqui’ for a period of time.” He continued, “It just continued, and we issued a couple of public notices also. There was a lot of turmoil and fake news going on, even in the media, who were picking up the fake news and publishing it as true without confirmation from us. As responsible people, we didn’t want ‘Aashiqui’, which is a brand that belongs to the people of India, to be misused by certain groups or irresponsible people to spread things. So, we put public notices early on and inform the public and media at large.”
At the end, he concluded, “But in the world we are living in today, fake news and misinformation is carried faster, as legitimate. And we were very worried about ‘Aashiqui’ being misused. Hence, the only hook left was to get something as strong and powerful as a court judgement, which says that the word ‘Aashiqui’ cannot be misused, essentially by anybody if it particularly doesn’t involve us.”
In 1990, the romantic drama series Aashiqui was released, starring Rahul Roy and Anu Aggarwal. Approximately twenty years later, Aditya Roy Kapur and Shraddha Kapoor brought us another moving tale of star-crossed lovers in the film’s sequel.
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