Priyanka Chopra Joins Victoria’s Secret’s VS Collective For The Brand Revamp Campaign

Bollywood star Priyanka Chopra has joined Victoria’s Secret’s VS Collective, a significant move in the brand’s revamp aimed at embracing inclusivity and diversity. The VS Collective is Victoria’s Secret’s new initiative to redefine beauty standards and support women’s empowerment globally.

Priyanka Chopra expressed her excitement about this collaboration on her Instagram account, “I’m thrilled to partner with @victoriassecret as we continue our journey towards gender equality and amplifying voices within the VS20 communities with the Victoria’s Secret Impact Fund. I’m honored to serve as an ambassador for this vital cause and spotlight the incredible organizations we’re working with to invest in women and communities on a global scale. We’re working with organizations including @promujer, dedicated to providing Latin American women with access to crucial health and financial services, @smartworkscharity, empowering unemployed women in the UK through coaching and professional attire, and @artesumapaz, our partner in establishing a year-long fellowship for Colombian women creatives, and more.”

The New York Times and Cover Media have both stated that Victoria’s Secret has been under increasing scrutiny lately. The brand’s emphasis on a limited interpretation of beauty, with a uniform cast of mainly white, incredibly slender models, ran counter to changing social mores. Victoria’s Secret has launched a massive rebranding initiative after seeing the need for a change. This week’s unveiling of the VS Collective represents a significant departure from the brand’s history. It’s not just about swapping out gorgeous faces with this new group. The seven incredible women that make up the VS Collective are accomplished in a variety of disciplines. Priyanka Chopra Jonas, Megan Rapinoe, Adut Akech, Valentina Sampaio, Eileen Gu, Paloma Elsesser, and Amanda de Cadenet are among the diverse voices that make up The Collective.